Wednesday, 20 July 2022
Session A103331PJ Place names as (positive or negative) brands (Chair: Peter Jordan, Co-chair: Cosimo Palagiano)
Institut de geographie, Room 412
Slot 1 (10.30-12.15)
A105148MA Malak Alasli (Hungary): The impact of place names as brands
A104893KC Kim Chanho (Republic of Korea): An experimental study on the negative brand value of place names adopting the context of toponymic stigma: A case of Wuhan, China
A105506JC Jonathan Cherry (Ireland): Colonial naming and renaming in Ireland: creating a ‘civilising’ brand
A105103S Sungjae Choo (Republic of Korea): Place Names as Brands: Academic Achievements and Further Issues
A103622EC Eugenio Climent-López (Spain): The use of place names (or their lack) in the brands of the Protected Designations of Origin: the case of the wine-growing areas of the Ebro Valley (Spain)
Slot 2(12.30-14.15)
A103039JF Josip Faričić (Croatia): Dalmatia – name as a sign, name as a brand
A103743NF Nuria Font-Casaseca (Spain): Renaming neighborhoods through digital platforms in Barcelona
A103062MG Matjaž Geršič (Slovenia): Standardization of geographical names through research projects – two examples from Slovenia
A104842KH Xenia Havadi Nagy (Romania): Do all roads lead to Rome? Place names and landscape elements in Hungarian, Romanian and German proverbs and sayings
A103230PJ Peter Jordan (Austria): Place names as (positive or negative) brands: Examples from Europe
Slot 3 (14.30-16.15)
A105077EM Ekaterina Mikhailova (Switzerland): Insights on Critical Toponymy Based on Developing an online course “Naming the World”
A104378DN Daniel Orongo Nyangweso (Hungary): Trending perspectives of place names on geopolitics, identity and effects in the advent of Covid-19
A103301PC Cosimo Palagiano (Italy): Place names as negative brands. Some disasters are still alive in the memory due to the consequences they brought about
A104255SP Suraj Prasad (India): Dichotomy of Economic and Cultural Space: Re-examining the impact of ‘Madhubani Painting’ on ‘Mithila Art’
A103604AV Antonio Violante (Italy): #Go Montenegro: A global pandemic as the ultimate rebranding tool